Blog
- Tone and Voice for Brands in the AI Age: Finding the Write BalanceHow do you balance writing in your brand’s tone of voice with writing in a boring enough way that AI search engines like it? Let our marketing experts explain!Mar 19, 2025
- EMBiz: Is Your Branding Broken?Feel like your branding isn't working? Learn from experts at Elevate My Brand that provides marketing and branding services that will elevate your brand.Mar 18, 2025
- The Rise of the "Kidult" as a Target Audience in MarketingWhat is a “kidult?” For most, it means a kid-like adult, but for marketers, it means a golden opportunity. Read more to learn about this new audience segment.Mar 12, 2025
- In the Event of Success: Experiential Marketing Will Excel in 2025The case for experiential marketing is stronger than ever. In 2025, your customers have to be included in your brand story. Here’s how.Mar 5, 2025
- EMBiz: How To Develop an Influencer Brief TemplateNeed to write a brief for an influencer or content creator? Here's your expert guide to influencer marketing briefing.Mar 4, 2025
- 5 Alternative Advertising Opportunities You May Be MissingIt’s hard to compete in advertising, so why not stand out? Elevate your marketing with these five effective ad opportunities you may be missing.Feb 26, 2025
- The 411 on the New Instagram 4:5 Post Ratio (With Download)Instagram has moved on from its old square grid to a new 3:4 format. Here’s the why, the why now, and the complete how-to guide to navigate the change.Feb 19, 2025
- EMBiz: Elevate Your Paid Social Strategy in 2025Read our ultimate guide to paid social marketing strategy in 2025 from our paid social strategy experts to make sure your social media advertising hits the mark this year.Feb 18, 2025
- Hot Take: Don’t Use AI In Marketing (Yet)The exponential rise of artificial intelligence (AI) has impacted everyone, particularly those of us in marketing. But it’s too early to go all in. Here’s why.Feb 12, 2025
- From Direct to Downright Deranged: Email Subject Line Ideas for Valentine's DayDoes every Valentine’s Day email subject line sound the same to you? Break the mold, not hearts, with these 25 ideas from our email marketing experts.Feb 5, 2025
- EMBiz: Marketing Food & Beverage Brands 101Entering the marketing space for food and beverage can feel overwhelming. That's why our branding experts are sharing 3 tips for food and beverage branding on our blog.Feb 4, 2025
- An Effective Call-to-Action (CTA) Is Necessary to Drive ConversionsIn marketing, writing strong call-to-action (CTA) language is essential to the success of your content and campaigns. But it’s not as easy as it sounds!Jan 29, 2025
- Plan B(ing): Google Ads Is Not Your Only Path to ProfitHere are the alternatives to Google Ads, like Microsoft Ads on Bing, you may want to consider if your marketing efforts on Google have waned in effectiveness.Jan 24, 2025
- EMBiz: How To A/B TestA/B testing is a scientific experimentation approach to marketing. Learn from our marketing experts on how to perform A/B testing on your next marketing campaign.Jan 21, 2025
- Advertising Adverywhere All Ad Once: When to Go Wide And When to Go NicheLearn to effectively reach and resonate with your audience, whether your ads are broad (e.g. media) or niche (e.g. the hot dog finger gloves from EEAAO).Jan 15, 2025
- EMBreaking News: 808s And The Heartbreak of Not Understanding SEOIn the latest breaking marketing news, Kanye West accuses Adidas of a conspiracy to take him down because he doesn't understand how SEO works.Jan 8, 2025
- EMBiz: ROI vs KPIROI vs KPI...what's the difference? Read our blog to understand key marketing metrics like ROAS, engagement and impressions.Jan 7, 2025
- EMBiz: It's Time to Re-evaluate Your Customer JourneyWhen was the last time you audited your customer journey marketing? Probably never. That's why this EMBiz is all about how to re-evaluate your customer's experience.Dec 24, 2024
- Branding for Dummies: What Exactly Is a BrandWhat is branding? Great question! In short, it’s your company’s identity—much more than a logo and slogan. Read our marketing team’s guide on branding for dummies.Dec 11, 2024
- EMBiz: Marketing Metrics You're Not TrackingWe know there are marketing metrics you're not tracking, which means you're missing out on valuable insights. Learn from our marketing experts on what KPIs you need.Dec 10, 2024
- From Direct to Downright Deranged: Email Subject Line Ideas for New YearsTired of the same “new year, new me” messages? So are we. Here are 25 subject line ideas, from direct to deranged, to elevate your email marketing.Dec 4, 2024
