8 Things You Need to Understand About Social Media
Even in 2023, some entrepreneurs still don't understand what to expect from social media marketing. (Shame on you!) To be fair, social media platforms are constantly changing. Plus, there are still many emerging brands that are just starting to venture down the road of influencer marketing and paid social campaigns. Let's just say this piece is for you!
If you want the full lowdown on social media must-knows, check out our article on Inc. here. If you're okay with getting the high-level overview, then stick around.
- Social media needs a long-term strategy.
You must pay to play.
A/B testing is a gift, so use it.
Engagement is (and has always been) the real "like."
Develop proprietary assets.
Monitor those metrics.
That said, don't fear the red.
And, lastly, social media is not your POS.
Stay tuned for more from Laurel through her Inc. column 'On Brand'.