EMBiz: 3 Things You Don’t Know About Podcast Marketing

3 Things You Don’t Know About Podcast Marketing

Laurel Mintz

Is Pocast Advertising Right for Your Brand?

Hi, everyone. Laurel Mintz here with Elevate My Brand. I don't know if you know this, but the podcast market, specifically advertising for podcasts, is absolutely exploding. This year alone, it's expected to hit 3.46 billion, that's billion with a B, in advertising dollars! So we thought we'd bring you a few stats today to help you understand if podcast advertising might be right for your brand.

The Proof Is in the Numbers

The two statistics that are most impactful are, that we found that 62% of all U.S. consumers actually listen to podcasts. That number has been growing exponentially over the last few years. But the even more impactful stat is that 60% of all of those consumers report having gone to websites, to social channels, to actually research and purchase products. 

Advertise on the Elevate Your Brand Podcast

So the takeaway there is that podcast advertising is a really great discovery platform, potentially for your products and services, and we hope if you haven't already, you'll check out the Elevate Your Brand podcast and let us know if you'd like to advertise with us today. Either way, it's a really amazing exploding industry and we only see continued growth into 2024.