Laurel Mintz

3 Top Instagram Engagement Tricks

Boost Engagement on All of Your Platforms

Hi everyone, Laurel Mintz here with Elevate My Brand. Today’s conversation is all about engagement tricks, specifically for social, and specifically for Instagram. So like all platforms, this really does apply across a multitude of different channels and platforms. 

Use the Tools Provided by Each Platform

The platforms themselves want you to use the tools that they give you to play with them in terms of your content on their platform, so it only makes sense that in order for you to get better engagement rates on a platform like Instagram, you want to use things like their stories, stickers, polls, questions, and countdowns. There are a ton of different, really fun tools, they often engage your audience by asking for a response and that’s kind of marketing 101, ask a question get a response. All this is psychology, right? I’ve said that for years and years and years. 

Ask Questions, Engage Thoughtfully, and be Social!

Make sure that you’re asking questions in your captions of posts or your stories or even if you’re doing reels and then make sure that you’reengaging back in a thoughtful way. I can’t believe I even have to say this, but social media is just that- social. And yet so many times brands and individuals, and we see this all the time when we do our brand audits, it’s a lot of push marketing, a lot of sales marketing, and a lot of push marketing and they don’t actually respond or create a community and a conversation. So remember that social media is, above all things, social. and then, of course, use the online platform tools to maximize your engagement.