EMBiz: Elevate Your Paid Social Strategy in 2025

Elevate Your Paid Social Strategy in 2025

Ateeq Rehman

Hi! My name is Ateeq Rehman. I'm an account manager here at Elevate My Brand. Are you wondering what your paid social strategy should be in 2025? Well, don't worry. We've got you covered. We're leaving paid social confusion back in 2024. 

Platform

Starting with what's the best paid social platform right now? Meta. Not only do they have Instagram and Facebook under their belt, meaning they have a vast user base with differing demographics, but they also have powerful targeting tools that allow you to identify audiences you didn't even consider, meaning your brand's reach expands with just a click of a button. So, OK, you're on meta, you're ready for a paid social campaign. 

Objectives and Goals

What do you do now? Well, you have to define the objective and intent behind your campaign. Now, it makes sense you want to jump in and start generating leads right away, but if your audience doesn't know your brand, if they don't know why they need your brand, are you really gonna be able to get them to do what you'd like them to do? That's why you have to define your objectives. Objectives like raising awareness or driving engagement or generating traffic. By delineating the objective of your campaign, you can do something incredibly powerful, which is make measurements.

Testing

So, OK, you've outlined your goals for the campaign. Now, are you ready? Not yet. You need to draw testing. We need to test for the creatives, the images that audiences will see. We need to test for messaging, how you say what you say. And then we need to test the audiences themselves, who you're going to actually be speaking for. When it comes to paid social campaigns, there are science, and the underlying principle behind all science is testing and measurement. And doing this phase will allow you to stretch your dollar even further. 

Budget

Now, mentioning dollars, we have to talk about budgets. If you've seen paid social campaigns, there are two types of budgets: there's daily spend and there's lifetime spend. You want to employ the daily spend when you're in that testing or iterative phase, right? When you're changing the variables. You want to see what resonates relatively quickly. And then, the lifetimes spend are for campaigns that have already been tested, so you know that they're allowed to run for a long time. 

So, there you have it. A very quick, mildly in-depth overview of paid social. If you're still feeling confused, then don't hesitate to reach out. At EMB, we know a lot about paid social.