EMBiz: How to Write Google Ads

How To Write Google Ads

Laurel Mintz

Writing Better Headlines for Conversion

Hi, everyone, Laurel Mintz here with Elevate My Brand. As you know, we are a full-service marketing agency, but a lot of the conversations we have are around Google ads and how to write better headlines– for conversion specifically. Text ads specifically include up to three given headlines that you can separate by vertical slashes. But it's also really important to know how to write a better headline and making sure that you’re very clear that there's a specific word count. So here are a couple of tips that we think will help you write better text ad headlines. 

Always Include CTAs 

Number one, include calls to action. Again, this seems like a no-brainer, but you would be amazed how many times we have clients and brands that you just see out there in the world that put content up with no CTAs. You want to make sure you're asking your customer to do something very specific and be descriptive but brief. You've only got 30 characters, so make sure that it's truncated and tight, and make sure that you're including keywords. Google gives you all the tools to do this, so use the tools on-site to make sure you're using the right keywords for your brand.

Differentiate, Don’t Repeat

Make sure that you're differentiating your headlines; don't repeat the same content. Testing headlines is a great A/B test, even if you have a small ad spend. So make sure that you're using it accordingly. 

Capitalization is Key

And finally, capitalize the first letter of every word. For some reason, this helps you to break through the noise, and we found it to be a really effective way to build out better headlines. So those are your big headline tips, and our headline for the day on how to write better text ads for Google.