EMBiz: Where B2Bs Should Focus Their Digital Marketing

Where B2Bs Should Focus Their Digital Marketing

Laurel Mintz

Hi, everyone, Laurel Mintz here with Elevate My Brand. There's a lot of different conversations around B2B versus B2C (direct-to-consumer) marketing. And we've had many clients that have come to us that have said, oh, I'm B2B I don't need to market. And we're like, first of all, no, that's absolutely wrong. The truth is, is that, is the strategy behind the type of business or the type of consumer that you're marketing to, that is different, but the channels are often very much the same.

Different strategy same(ish) channels

So whether you are pushing people to a website, think about it just from a very high-level perspective, whether you're marketing to a person or a business, you have to drive that person or that business to a centralized location. That could be your social channels, that could be via email, marketing or your website. Either way, the channels are the same, it's the messaging the positioning, the targeting and the overarching strategy that's really different. For example, B2B will be very different in terms of the types of listicles that you would be listed on, but both B2C and B2B companies need to get testimonials, reviews and press. The platforms that you would get that press on might be a little bit different. 

So it's super important whether you are direct-to-consumer B2C or B2B to understand that marketing is absolutely critical for your business. It's really just about the messaging and how you're talking to that end consumer on the right channel.