EMBiz: Why Your Brand Needs A Creative Marketing Specialist

Why Your Brand Needs A Creative Marketing Specialist 

Cody Owens

4 Benefits Creative Marketing Specialists Bring To Brands

Hi, Cody here with Elevate My Brand and as the creative lead here at our agency, I want to talk to you today about why your brand needs a creative marketing specialist. Now, we add more value to your brand than just performance marketing. It's actually a great investment to have a creative focused marketer on your team, especially if you are a middle market or a small business. Now, I'm gonna talk about four key benefits that we bring to your brand.

#1 - Creativity, (duh)

The first one is we add originality and, and that supports the brand awareness, right? So if someone sees your brand and you're doing something that no one else is doing because you have an out-of-the-box thinker, whatever that means to you, then that means that you're gonna have more brand awareness and more brand loyalty, especially as you're targeting the newer generations who are more focused on originality and authenticity in brands.

#2 - Expertise

The second core benefit is that it gives you a competitive edge, right? So creative marketers that doesn't mean that we're just creative artists and we don't care about data. Creative marketing specialists are driven by data and we're able to leverage data that you didn't know existed or leverage data in a way that you didn't know that you could ever leverage it. We can also find untapped audiences untapped campaigns, untapped ways to distribute your content. So that creative thinking is really important.

#3 - Storytelling

The third core benefit is that we build strong emotional connections coming from that sort of rhetorical background. I always say we bridge the gap between the logos and the pathos of your brand. We totally understand as marketers, the logical appeal and the data side of things. But as creatives, we also understand that relational and creative appeal to people. So we're able to bridge that gap and bring that together to have a stronger connection to your audience and have them have a stronger desire to take action with your brand.

#4 - Efficiency

The fourth core benefit is that we reduce costs and streamline processes because we are creative marketers, we find ways to make the processes shorter or to like not cut corners. But in order to actually make things more efficient, right? So that creative mindset doesn't just come in the output of your marketing, it also comes in the process behind the scenes of your marketing.

Final Thoughts

So those are four reasons why it's really important that as soon as you have the opportunity to bring on a creative marketing specialist to your team, whether that's a person in-house or working with a marketing agency, like Elevate My Brand.