In The Press: Best Bet for Kraft-Heinz: Un-Kraft

Branding issues are proving to be the main component that hinders a product from reaching the target audience. Even the  larger companies are falling into this trap, like Heinz and Kraft. CEO Laurel Mintz addresses how some of the big companies faced this in the retail grocery and how they overcame it in this article, featured in USA Today.

Read more at: http://www.usatoday.com/story/money/2015/03/26/kraft-heinz-merger-mega-merger-image-branding/70486060/