CPG Marketing
Your New CPG Marketing Agency
At Elevate My Brand, we can do it all, but there’s something so special about the tangible—being able to hold a great product in your hands. To use it, photograph it, experience it.
In our 15-year history as a marketing agency, we’ve worked with hundreds of consumer packaged goods (CPG) across industries and of all different stages and sizes. Ever heard of Tamara Mellon, Squishmallows or Bai water? 💅 No biggie.
Industries We Love to Elevate
As a top-of-funnel, relationship-oriented marketing agency, we focus less on attracting clients in specific industries and more on attracting clients who do diverse and ethical business. Because of that, we have extensive experience in a ton of CPG categories. Below are some of our most common (and beloved) niches, but we’re flexible.
Beauty & Wellness
Fashion
Food & Beverage
Games
Kids & Family
Pets
CPG Marketing Strategy
Consumer packaged goods brands love us because we’re full service, meaning we can do it all, from branding to packaging design to advertising to event management. Doing it all doesn’t just mean we’re super handy, but it also means we see the big picture. We see how X affects Y affects Z, and we can be nimble enough to make the right changes at the right time to get the right results.
Now, we can’t give away our secret sauces, but we can tell you a few of the best practices and best-performing strategies we leverage for our CPG clients:
- Branding assessment. Already have a brand book? Awesome! When’s the last time you reviewed and revised it? Messaging, audience targeting and visual identity aren’t static. Setting and testing hypotheses to ensure your brand keeps up with your business evolution and audience lifestyle is one place where we excel.
- Strategic partnerships. People love a bundle. If you’re positioning your product correctly, your customers don’t see you in a silo. What you offer fits into their life, which is full of other brands and behaviors. The experts on our team can develop solid, streamlined, strategic partnerships that rise all tides.
- Events and activations. The easiest way to fall in love with a product is to use it. All too many companies see events and freebies as expenses, but we can generate the ROI to show you it’s really an investment. You’ve gotta get out there and be a part of your customers’ lives—not just an Instagram page.
- Content development. It takes imagination and strategy to create consistent content, especially if your product or packaging rarely changes. If you’re not focusing on lifestyle, surveying your audience or rethinking how your product fits into the larger universe, your content marketing can easily become stale. We won’t let that happen.
- Influencer management. People buy from people. No matter how wonderful your brand is, it has its limits, particularly as consumer sentiment ebbs and flows. Fortunately, influencers and content creators bridge that trust gap. We’re adept at both small-scale organic campaigns and large-scale platform-based influencer campaigns.
Our CPG Success Stories
Sure, we love to talk, but we’re not all talk. We’re action, too. Take a look at some of our case studies for proof of our CPG marketing magic.
Tamara Mellon
EMB partnered with luxury footwear brand Tamara Mellon to create a one-of-a-kind shopping experience for 1,500+ attendees at Create & Cultivate.
Doomlings
Doomlings took the board game world by storm in 2020, and in 2023, we elevated their IP to the next level with a Kickstarter marketing campaign for plushies.
Organic Initiative
With Oi's U.S. launch, their goal was to corner the organic feminine market. EMB found a way to make their philosophy a message for all women.
At EMB, we’re driven by transparency and creativity. Let’s chat, and we’ll tell you if we’re a good fit for one another! With a complimentary consultation, there’s nothing to lose. See you soon?