Food Marketing
Let's Make Mouthwatering Marketing Together
At Elevate My Brand, our marketing and branding experts are highly food (industry) motivated. In our 16+ year history, we’ve worked with many restaurants, pop-ups, food trucks and edible consumer packaged goods (CPG) to elevate their visibility. Because we have both experience in and passion for the food and beverage space, we know what it takes to achieve sweet, sweet success.
The recipe that works for one restaurant may not work for another. There are numerous factors to consider, such as the chef’s capabilities, the kitchen staff’s expertise, the restaurant’s reputation, the patrons’ taste profiles, etc. Marketing is similar. There’s no standard recipe for success. It takes a savvy marketing strategy and a smart team to test, iterate and elevate over time.
Who Our Marketers Serve
We don't just work with restaurants; we cater to a wide variety of food and beverage businesses. Here are a few of the areas we love to serve:
Restaurants & Hospitality
Food & Beverage Startups
Food Trucks & Mobile Food Services
Consumer Packaged Goods
Food Influencers & Content Creators
Pet Food & Hydration
The Recipe for Marketing Success
What does it take to elevate your food and beverage brand? Well, it depends! Hopefully, you’ve built a brand, baked in a process or cooked up a new product that makes you unique—meaning you can’t follow a cookie-cutter approach. That’s why we always start with our Discovery Phase to better understand your marketing goals, branding perspective and competitive landscape.
There are some pretty standard takeaways, though! Here are some ingredients in our secret sauce:
- Flavor profile: You need to know who you are as a brand. This includes your mission, vision, values, vernacular and more. F&B is a crowded marketplace, so standing out with a bold and delectable identity is key. Know what’s compelling about your story and stick to it.
- Audience hunger: Every successful marketing strategy starts with a deep understanding of your target market. At Elevate My Brand, we do comprehensive audience research to identify who your customers are, how to speak their language and what they crave most.
- Appetizers and desserts: A complete meal takes diners on a journey. In marketing, it’s the same; if you’re only focusing on the main course (product or service) and not the aperitif (brand awareness) or digestif (survey follow-up), you’re missing the bigger picture.
- Sense of taste online: Today’s customers discover their favorite food brands online, so your website, social media profiles and digital content need to engage and convert. From SEO to search advertising, we ensure your brand is seen and heard before it’s tasted.
- Quality food pics: Who among us hasn’t shared a photo of a mouthwatering meal? Now more than ever, we eat with our eyes, and engaging photography and videography content can give a restaurant the advantage it needs to stand out.
- Loyalty programs: Attracting customers is just the beginning. Once they’re in the door, you have to turn them into a regular. We build brand loyalty through reward programs, personalized email marketing and irresistible offers that keep your audience coming back for more.
Who We’ve Elevated
We pride ourselves not only on our service but on our results. We’ve achieved success for some of the best food and beverage brands in the business. Here’s a taste of clients we’ve supported:
Famished for More?
We’re passionate about the food and beverage industry, and we eat up every opportunity we get to elevate delicious F&B brands. If you're satisfied with our experience and expertise and want a complementary consultation with our team, let's talk. Maybe over dinner and drinks?