Kids & Toys Marketing
Your Kids & Toys Marketing Agency
Let us guess: you came to us because you’re trying to learn how to market to kids. And that’s tricky! As a kids and toys marketing agency, we work with a variety of brands in this space, so we know exactly what your brand can do (legally and ethically) to get your products out there and to connect with the right audience—whether that's children, collectors, people with sensory sensitivities, seniors or even "kidults."
There are several critical considerations for brands that need to reach the littlest consumers out there:
- You need to know where they are. Apps, television commercials, out-of-home ads, event activations and strategic product partnerships are some of the top channels. Sure, children may be on social media, but they’re not supposed to be.
- You need to be ethical and compliant. There’s a lot of emerging research on the potential negative impact of ads on children’s development. If what you’re promoting isn’t worth that risk, we don’t even need to talk about FCC and FTC regulations.
- You need to understand children. If you think kids are simpletons who don’t know they’re being targeted with ads or who can’t make complex decisions on their own, then it’s time to take a big step back.
- You need to reach their guardians. Most children have a powerful sense of persuasion, but they don’t typically have their own money or means of making a purchase. You’ve got to reach their guardians—be it parents, an organization or older siblings—as well.
Who We've Elevated
Ever since we supported Kellytoy in launching Squishmallows and making them a household name, we've elevated numerous clients as they entered the kids and toys industry. Here are just a few of the children and family brands we’ve elevated:
Squishmallows
Everyone and their sister’s bestie knows about Squishmallows. But what many people don't know is that Elevate My Brand was there at the start of it all, writing character backstories, designing social media posts and sending sample plushies to influencers.
PAW Patrol
If there’s one thing you should know about our team, it’s that we LOVE our pets. So, you trust us that we had an amazing time facilitating one of the biggest and most interactive road tours for Nickelodeon’s popular show PAW Patrol.
BIG Games
You're more likely to roll snake eyes ten times in a row than to go viral, but that's what happened to BIG Games. After developing several hit Roblox games like Pet Simulator 99, they gave the plush world a whirl. And when they struck gold, they came to us to promote plushies based on characters in the game.
City Threads
Kids grow out of clothes, but parents never grow out of buying cute new clothes for their little ones. That’s why we knew exactly what to do when City Threads came to us to reach their goal of becoming a household name in children's clothing, especially to reach kids with sensory sensitivities. In addition to promotions at the GRAMMYs, we executed an incredible influencer campaign.
We Don’t Play Around With Marketing
We like to think that brands come to us not only because we're experienced marketing experts in kids and toys but also because we're as huggable as a brand-new Squishmallow. That, and the fact that our CEO is also an attorney who’s a go-to marketing leader for brands in regulated industries.
If you're ready to work with a relationship-driven team that knows how to navigate the kids and toys marketing space, then let's talk today!