Recession-Proof Marketing
Marketing is a recession necessity
When the economy gets shaky, marketing gives you stability. In our 16+ years and 400+ brands as a marketing agency, we’ve watched numerous brands rise to the challenge and fall prey to the fear of an economic recession. And the recurring theme is: brands that invest in marketing win; the rest are left behind.
From the Great Recession to the ‘rona pandemic, we’ve seen our fair share of economic uncertainty—and so have our clients. And through it all, we thrived and brought our clients real marketing success.
If marketing empowers brands to thrive in chaos, imagine what it can do when everything resets.
How we get you through tough times
Marketing is the magic ingredient in the recipe for recession-proof success, but not every agency can get you there. We have the experience and the expertise to combat economic uncertainties because we’ve done it time and time again.
Proven clarity through uncertainty
Our client outcomes speak for themselves: growth, engagement, conversion and awareness when their brand needed it the most. We have some clients who’ve been with us for almost a decade.
A small and agile team
With EMB, you get an entire team of experts with all of the flexibility and focus of a cat walking a thin line. We move fast and adjust faster to maximize brand visibility, awareness and growth.
Center-brained approach
We don’t throw spaghetti at the wall and hope for something to stick. Our team transforms quantitative performance insights into creative output that drives measurable ROI.
Real humans and real strategy
There’s a time and place for AI, but when a recession hits and every marketing team is using the same GPT, no one stands out. We pride ourselves on authenticity, creativity and human-centered strategy to ensure you stand out.
Who’s taken on a recession and won
Some of our own clients have proven that, by battening down the hatches, you can weather the economic storm, but there are tons of excellent examples out there. Here are some of the brands that either became market leaders or strengthened their leadership by doubling down on their marketing strategies during a recession:
These may be some of the biggest brands in the world now, but Uber, Netflix and Venmo, for example, were nothing more than startups at the time of the 2008 recession!
Marketing for the good times and the bad
Right now, your brand can’t afford to go dark. If you’re ready to recession-proof your marketing, reach out to our team today.