Fintech Marketing
Big ideas. Bigger impact.
Fintech brands are changing the way we move money, build wealth and think about the economy—and that kind of revolution deserves a marketing strategy that keeps pace. Whether you’re a challenger bank, a payments platform or a startup shaping the future of generational wealth, Elevate My Brand (EMB) is your go-to marketing agency partner.
Not Your Average Fintech Marketing Strategy
Fintech is powered by tech, but marketing is powered by humans.
You’ve got compliance boxes to check, investors to impress and customers to educate. We get it. Marketing in fintech can feel like walking a tightrope over a den of acronyms, codes and regulations. But as a center-brained marketing agency with a lawyer and investor as our CEO, we’re better positioned than anyone to give you the competitive edge.
We blend clarity, creativity and strategy to elevate fintech companies above the noise. At the end of the day, it’s about connecting your customers’ pain points with your team’s solutions and translating that into a compelling narrative. It’s all about connection through clear, exciting communication.
By leveraging fintech marketing solutions that establish and enhance relationships, we build interest over time—pun intended.
Our Fintech Marketing Services
Yes, we can translate “APY” into actual results. And then some.
The fintech industry is constantly evolving. You need a marketing agency that can nimbly transform to your brand’s, consumers’ and industry’s needs. That’s why none of what we do is cookie-cutter; every scope we create is bespoke, and every campaign we launch is part of the larger strategy.
EMB starts every relationship with our Discovery Phase so we’re intentional with your marketing dollars. We want to deeply understand your goals, your brand and your competitive set. With that data, we craft a custom scope of work that may include:
Branding
We can mint a clear, cohesive voice with strategic messaging and targeting that stands out in a crowded fintech space.
Content Development
We build trust and thought leadership through blogs, whitepapers and other insightful collateral that positions financial executives at the top of their market.
Email & CRM Automation
We set up nurture sequences that convert leads into loyal fintech customers and ensure consistent touchpoints over time.
Events & Experiential
We get you face-to-face with the warmest leads and strongest strategic partners. Word of mouth is still the best way to build a brand at scale, even in fintech.
Influencer Marketing
We establish relationships with financial influencers—yes, they exist, and we work with them—to generate a groundswell of user-generated content.
Paid Digital & SEO
We drive qualified traffic to your fintech brand with strategic search and social media campaigns that are highly tailored to your niche.
Social Media
We tell your story to the right people on the right platforms. Your content should make people care about finance—even on TikTok.
Web Design & UX
We get your customers to understand your platform or product in under 10 seconds—and then keep them around to deepen the connection.
The EMB Fintech Brand Difference
Regulated? Yes. Boring? Never.
Marketing a fintech brand takes more than just good copy—it takes a real understanding of the nuances of your audience, your product and the financial world in which you’re operating. Our team thrives in that sweet spot between precision and out-of-the-cash-box creativity.
We’re here to establish certainty, grow responsibly and launch confidently—without sacrificing personality.
Don’t Wait to Elevate
Marketing is an investment, not an expense.
The more complex the solution, the greater the problem is—not just in communicating value, but in demonstrating use. And let’s be real—people don’t trust institutions like they used to. Your brand needs to feel accessible, authentic and, most importantly, aligned with the values of a new generation of finance users.
That’s a lot to handle on your own. Let’s work together to get your brand in the places (and faces) that matter.