Synterex

In early 2023, Laurel Mintz gave a marketing presentation to an incredible group of business leaders at a WBENC meeting. In attendance? Jeanette Towles, President of Synterex, a clinical and regulatory consulting firm that’s out here making the world a better place through medical writing and communications services, information technology (IT) development, clinical science support and more. 

When Jeanette approached Laurel after the talk, the two knew that Elevate My Brand and Synterex could do wonderful things together.

The challenge

Synterex is a woman- and disability-owned business aiming to “forge lasting and meaningful relationships” in their industry, so we had a lot in common. But we have a lot of differences as well, from our operations processes to our areas of expertise. At EMB, we’re smart, but we’re not pharmacovigilance smart, so the first task at hand was to get our logistical ish together: establish collaboration and communication platforms, develop a content-creation process, create manuals to understand regulatory and compliance challenges, set points of contact to bridge various knowledge gaps, etc.

Our responsibility was to take their rapidly, globally scaling brand to the next level. Synterex had already made a name for itself by word of mouth within its circles, but the company needed to reach new markets to become a true thought leader.