B2B Marketing
Your Brand New B2B Marketing Agency
From business to business, B2B marketing has got to be part of your growth strategy. In our 12+ year history, Elevate My Brand has supported well over a hundred B2B brands in their missions to scale and succeed. Our team blends right-brained creativity with left-brained logic to deliver engaging marketing content that strengthens your relationships with clients.
While there’s a lot that B2B and B2C have in common, there are also important distinctions that set B2B companies apart. We don’t believe in guesswork or one-size-fits-all solutions. Instead, we start with our process-oriented Discovery Phase to develop marketing goals and strategies that are as structured as they are imaginative to generate measurable results.
B2B Doesn’t Have 2 B Boring
Believe it or not, businesses can be professional without being stuffy. At the end of the day, your audience is made up of real people who crave stories, engaging content and a brand that stands out. That’s where we come in.
Unless you’re in a deeply niche industry, you probably have plenty of competition—with each having about the same services, products or serviceable area. Being memorable isn’t necessarily about what you do but how and why you do it. In many cases, B2B needs to be just as branded and creative as B2C. Check out some of the work we’ve done for our B2B clients.
ActivArmor
BGE
GEICO
Ingressotek
Worxbee
Services to Grow Your B2B Brand
Our center-brained approach balances creativity and analytical precision to empower you to scale with confidence. Here’s how:
Branding Strategy & Positioning 🎨
We leverage data to define your market position and craft a brand voice that differentiates you from the competition. Our branding strategists excel at reading between the lines and imagining new ways you can connect with your clients and buyers.
Demand Generation & Lead Nurturing ⚙️
Employing a mix of search engine optimization (SEO), PPC (pay-per-click) advertising and highly targeted content, we engage high-quality leads and guide them seamlessly through the buyer’s journey, bringing you toasty-warm leads.
Storytelling & Content Marketing ✍️
People don’t care about corporate speak; they care about real people. You can hit the main points and company keywords without sounding inauthentic. At EMB, we alchemize your brand into narratives that build trust and authority on social media, in blog content and across the web.
Web Design, Development & Management 🖥️
Your website is your online headquarters—the hub to which you usher social followers, ad viewers, event attendees and in-real-life business leads. We’ll walk you through the possibilities, from standard open-source options to high-end website solutions, that meet your digital marketing goals.
What Elevates Us Above the Rest
- We have 12+ years of B2B experience. We’ve told businesses' success stories across industries and geographic regions for over a decade. Our people know what they’re doing.
- We are center-brained. Driven by data and inspired by creative, our experts ensure every idea is backed by strategy. It’s our mission to take the ego out of marketing.
- We are process-oriented. Our structured approach keeps projects on track and on time without being too rigid. There always needs to be room for innovation and flexibility.
- We are full-service. Don’t pay multiple marketing agencies for different things and manage them all on your own. At EMB, we can do it all, from strategic partnerships to event marketing to video production.
Getting the B2B Ball Rolling
If you’re ready to break free from generic B2B marketing and start seeing real, measurable results, let’s talk. We bring the creativity, the strategy and the process to take your brand to the next level.
In every facet of marketing, including in the B2B sector, you have to build trust with your audience. But trust has to be earned! We're proud to say we've earned the trust of some of the best B2B brands out there. Read our case studies to see how we've elevated businesses to their next stratosphere of success.
Zendesk
When Zendesk approached us looking to put an awesome, creative spin on their thought-leader-focused networking events, EMB was certainly up to the task.
O2 Concepts
When O2 Concepts engaged out team, they had no shortage of ideas for growth and potential. We worked directly with the CEO and their executive team to expand their brand.
Grafted Growth
The Grafted team came to us as a referral from a previous client with the goal of creating a more polished and professional look to match their new name. We think we nailed it.
Stratoscope
Our team was tasked with creating a voice for two security brands. While they share the same brand book, each brand had a specific voice and nuanced marketing goals—but we weren't scared.
Synterex
Synterex had already made a name within the clinical and regulatory spheres, but we were tasked with elevating their visibility. Now in our third year together, we've got their marketing down to a science.